Do Repeat the True Claim

Misinformation often spreads because the same false claims are repeated across social media, podcasts, videos, headlines, and everyday conversation. Repetition creates familiarity, and familiar ideas can begin to feel true even when they are not. The good news is that this same psychological effect can also work in favour of accurate information.

That means truth should not be shared only once. Clear, factual messages repeated consistently over time can become more recognizable, easier to remember, and more resistant to misleading alternatives. Correct information benefits when people encounter it more than once and in more than one place.

In discussions about MAiD, this may mean regularly repeating core facts: that MAiD requires eligibility assessments, that requests must be voluntary, that informed consent is central, and that safeguards exist in law and practice. These messages do not need to be dramatic or complicated. Their strength comes from being clear, accurate, and consistent.

Consistency also matters. If accurate information changes tone wildly or different advocates use conflicting messages, confusion can grow. Repeating the same core truths in steady language helps build trust and recognition over time.

This does not mean spamming people or arguing endlessly online. It means understanding that misinformation is persistent, and truth often needs to be persistent too. One clear message repeated calmly over time can be more powerful than one perfect response delivered once.

The illusory truth effect - Wikipedia

Fazio, et. al. (2015) Knowledge Does Not Protect Against Illusory Truth

Ye et. al. (2026) Systematic review and meta-analysis of the evidence for an illusory truth effect and its determinants - Nature Communications