Frame Around Values

People don’t evaluate information in a vacuum—they interpret it through their values. When responding to misinformation, it can help to connect accurate information to principles most people already share, such as autonomy, safety, and dignity. Rather than focusing only on technical details or legal criteria, framing the conversation around these values makes the information more relatable and easier to understand. In the context of MAiD, this might mean emphasizing that the law is designed to respect a person’s right to make deeply personal decisions while also ensuring strong safeguards are in place. This approach helps move the conversation away from fear-based reactions and toward common ground.